Innovation at the service of insurance customer relations

Increase your conversion rate and make your customers loyal

With the Internet

The Internet has become an important element in insurance customer relations, by playing a role of intermediary and prescriber, as well as a more commercial role, with contracts started on line. But Internet users have substantial expectations with regard to the on-line access to added-value services and a "humanisation" of the contact on the Internet. Accordingly, dematerialisation, personalisation and interactivity are key elements in the Internet's success as a sales channel.

Dans un contexte de forte concurrence sur le marché de l'assurance, le web devient donc un canal incontournable de la relation client, qu'il faut parfois concilier (ou réconcilier) avec les réseaux physiques existants. Atos Worldline conscient de ces problématiques développe des solutions innovantes dédiées aux assurances.

In a context of strong competition in the insurance market, the Web therefore comes an inescapable channel in customer relations, which sometimes must be won over by (or reconciled with) existing physical networks. Atos Worldline, aware of these problems, is developing innovative solutions specific to insurance.

New services can help in making the business process more fluid and expanding the Internet and customer area: integrated e-mail, on-line contract management or claims follow-up, or again the electronic signature so that policies can be taken out more rapidly. Worldline Live Contact (combination of "chat", video, voice and sharing documents on line in real time) makes it possible; for instance; to convert your prospects into customers, to increase the conversion rate and customer satisfaction.

With the mobile phone

If numerous questions are asked about the Internet's place in customer relations according to the distribution models selected, another issue should be taken into account in these multi-channel approaches: the mobile phone.

The mobile phone (always at hand, more and more frequently switched on and ergonomic) is therefore becoming a favoured communications channel and increases loyalty. Embedded applications are a real revolution: from consulting a contract to managing and following up claims, a multitude of opportunities appear for insurance on the mobile phone.

Accordingly, Atos Worldline enables you to extend your customer relations substantially by designing, developing and hosting made-to-measure mobile solutions (SMS/MMS services, mobile phone Web site, payment by mobile phone, development of mobile phone applications, etc). These solutions make it possible to offer more extensive mobile phone services that are ergonomic and easy to use, and are based on the recognised Atos Worldline know-how in the multi-channel management of very large volumes of critical flows.

Among these added-value services, Worldline Padda is an agile and upgradable solution which easily, rapidly and industrially implement projects for embedded mobile phone applications. It enables Atos Worldline customers to contact their customers on a massive scale and to personalise the applications by new features or by a specific design in an ergonomic, simple and comfortable environment. It also maintains and upgrades them continuously.