Customer Relationship Management

In order to encourage your clients’ loyalty, Atos Worldline provides CRM services to interact with your customers and to study their behavior through any channel.

Atos Worldline is ideally placed to help you execute your CRM vision. A full lifecycle IT services provider, Atos Worldline's proven "Consult, Build, Run" approach will enable you to turn your hopes for CRM into effective, customer-focused processes. We can offer support at every stage of a CRM project, from initial consultancy through to building solutions and then managing ongoing operations of IT and complete business processes such as customer interaction centers.

Leader in customer loyalty program management and customer intelligence

Gaining customers costs 5 to 10 times more than retaining them!
For several years now, retaining client loyalty has thus been the primary concern of companies, in a wide range of sectors, including mass distribution, specialised distribution, oil, banks, telecommunications, etc. Aware of the need to focus on their best clients, many companies have developed important customer loyalty programs in order to:

• Fight churn
• Maintain personalized relations and lasting contact with the client
• Understand client behavior and develop targeted marketing
• Break the vicious cycle of the "promotional spiral"
• Invest in high-potential clients
• Increase the "client share" or the loyalty feedback rate.

On the Internet, as in the real world, cyber-merchants use customer loyalty programs. Responding to the necessities of companies with or without points of sale, click & mortar business, e-merchants and multi-partner programs, Atos Worldline has developed a complete range of offers to cope with customer intelligence and loyalty programs management.

• Datawarehouse
• MDB (Marketing Data Base)
• Geomarket
• Worldline Loyalty

Transform your customer relationships across interaction channels

Are remote customer relationships a strategic issue for your company? Do you want to develop new services, optimize existing ones and extract greater value from customer contacts across the full range of interaction channels? Then you need Atos Worldline's multi-channel contact solution.

The Atos Worldline's range of Contact Services responds completely your new challenges.

• WORLDLINE VOICE AND CONTACT CENTER OFFERING
  • Virtual Call Center
  • IVR (Interactive Voice Response)
  • ASR ( Voice Recognition)
  • TTS (Text-to-speech)
  • Web Call Center, Chat, Cobrowsing, Web-call back
    
    
• WORLDLINE MOBILITY OFFERING
  • SMS / MMS / SMS+ / MT Premium
  • WAP / I-mode
  • PDA (Personal Data Assistant)