The cross-media combining with historic media and the most recent create a new dynamic in the dissemination of the content, therfore new opportunities to be seized within the digital revolution
The media market is moving towards digital, particularly marked by the development of various uses on the Internet and a strong growth in the mobile Internet. The content will be dematerialized in more significant ways and will be within reach of the various professional user segments in the health-care, law and professional information sectors, in the widest sense.
An over-supply has been noted through the many means of access to the contents proposed to users requiring the best solutions for storing, indexing, researching and publishing. The cross-media combining with historic media such as print, radio or TV, and the most recent: the Internet, mobile sites, etc. create a new dynamic in the dissemination of the content, therefore new opportunities to be seized within the digital revolution. As well as that, managing the portability of its content from one medium to another is a major stake for content editors and distributors. On the other hand, the crisis has had an impact on advertisers' investments in advertising, hinting at change towards new economic uses (pay as you use, premium packages, etc.). Finally, the opening up of the on-line games and betting market offers these actors an opportunity for very substantial diversification.
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